Avril was launched in April 2012. Our mission is to make organic cosmetics affordable for every woman. Avril has 4 main values: quality, ecology, price and service.
We are very demanding about quality: colours are intense, textures are comfortable, fragrances are fresh and delicate, and products have a long lasting finish!
Each product is subject to strict quality controls: safety testing, stability and compatibility studies, control of raw materials and finished products, identification and traceability batches ... All these controls ensure product stability and the best tolerance.
Whenever possible we reduce packaging: we remove all unnecessary packaging, and we prefer large packs in order to use less plastic. This results in less waste and lighter weight to reduce our environmental impact in transportation.
In addition our organic range is certified by an independent label, Ecocert. It guarantees that at least 95% of the total ingredients are natural or from natural origin, and minimum 10% of the total ingredients are from organic farming.
And lastly, in accordance with European regulations, we do no animal testing, whether for raw materials or for finished products.
Our goal is to make our organic cosmetics affordable for all women. To make it possible, we reduce costs that seem unnecessary for us: we reduce packaging as much as we can, we do no advertising and we do not pay endorsements, we do not produce samples, and, as we like making things simpler, we provide low and rounded off prices all year long, without making you wait for promotions.